MARKETING COPYWRITING & CONTENT CREATION
Great copy begins with the legwork. I write with a commitment to understanding who your audience segments are and tailoring content to its purpose. Whether it’s digging through every nook and crannie of your brand assets, interviewing customers and end users, analyzing customer analytics, and conducting research into your industry and the space your brand occupies within it, I can produce brand copy that educates and directs towards action.
- Landing page
- Product page
- Blog / Video (Youtube) / Podcast
- Social Media
DIGITAL ADVERTISING CREATION & MANAGEMENT
I can create robust digital advertising campaigns from top to bottom. This includes keyword research & development, defining campaign goals, targeting & audiences, recommending which campaigns to run, * ad creation, copywriting, budget recommendation, bid management, conversion tracking, landing page integration & lead capture, and ongoing optimization of campaigns.
* My graphic & video capabilities are limited to simple concepts. For more nuanced creatives, I much prefer to work with your in-house or contracted designer(s).
- Google Ads (formerly Adwords): Search, Display, Video (Youtube), Remarketing, Google Shopping
- Facebook & Instagram Ads: Newsfeed, Video, Dynamic product, Remarketing
- Other Ad Platforms: Reddit, Twitter, LinkedIn, Yelp
EMAIL & MARKETING AUTOMATION
Email marketing is a must for any venture. If your bread and butter is eCommerce or say, fundraising, email should really be one of your top-performing, high-response channels. Marketing automation tools like Hubspot, Marketo, and Klaviyo have revolutionized lead gen and nuanced customer relationships. Even the most basic email marketing apps have integrated elements of automation into their platforms. I can help you manage that entire channel and boost revenue, ROI, and gain crucial insights into how your customers interact with your brand.
- Mailchimp, Vertical Response, Silverpop, Constant Contact: Welcome emails, Newsletter, New Subscriber Drip Campaigns
- Automation: Lead routing, social marketing, eCommerce integration, up-sell and cross-sell, lead tracking
While content, digital advertising, and email marketing are my strong suits, I have worn a lot of hats in my professional life. If you have a need that is not listed above, I just might be able to help. And if not, perhaps I can direct you to somebody in my professional circle who can. Never hurts to ask!
SEO/SEM: Keyword research – On-page – Off-page – Schema Markup – Mobile
Analytics: Google Analytics – Google Trends – Google Search Console – SEM Rush – Optimizely
Advertising: Google Ads (formerly Adwords) – Facebook-Instagram Ads – Reddit Ads – Twitter Ads
Social: Hootsuite – Facebook/IG/Twitter Account Mgt – Sprout – Tweetdeck
Website & Content: Wordpress – Blogging – Podcasting – Youtube Channel Mgt – HTML – Shopify
Supplemental Mkt: Mailchimp – Canva – Hubspot – Pipedrive