WORK
Ketamine Wellness Centers, Mesa, AZ
Director of Marketing
7/17 – 12/19
- Devise & execute annual marketing plan, set & track KPI’s
- Expanded into six additional markets w/ opening of new clinics
- Manage multiple employees: sales team + creative marketing manager
- Manage all mkt channels: web, PPC, SEO, Facebook Ads, Youtube, landing page, CRM integration
State Bicycle Co., Tempe, AZ
Director of Marketing
9/14 – 7/17
- Devise & execute marketing plan for three brands (State, VeloVie, Essor), set & track KPI’s
- Reached highest annual revenues in company history in 2015 & 2016
Grand Canyon University, Phoenix, AZ
Digital Content Coordinator
6/11 – 9/14
- SEO/SEM, keyword research, on-page & off-page optimizations for verticals
- Point of contact for all web/content work + email campaigns, per vertical
Southwest Institute of Healing Arts, Tempe, AZ
Marketing Coordinator
6/09 – 6/11
- Manage all mkt channels: PPC, affiliate lead generation, web site redesign, email mkt campaigns
- Enrollees of priority programs rose 28% in 2010 academic year
ABROAD
Kookje English Academy Busan, South Korea
English Instructor
2008 – 2009
EDUCATION
Northern Arizona University Flagstaff, AZ
Bachelor of Science in Business Administration, Marketing
2002 – 2007
HARD SKILLS
Advertising: Google Ads – – Display – Youtube – Facebook & IG Ads – Reddit Ads
Analytics: Google Analytics – Google Trends – Google Search Console – Optimizely
SEO/SEM: Keyword research – On-page & Off-page – Mobile – SEM Rush – Moz – Yoast
Social: Facebook – IG – Twitter – Youtube – Hootsuite – Sprout – Tweetdeck
Supplemental Mkt: Mailchimp – Canva – Hubspot – Pipedrive – Google Tag Manager
Website & Content: Copywriting – Blogging – Podcasting – HTML – Ecommerce – Shopify
