WORK

Ketamine Wellness Centers, Mesa, AZ
Director of Marketing
7/17 – 12/19

  • Devise & execute annual marketing plan, set & track KPI’s
  • Expanded into six additional markets w/ opening of new clinics
  • Manage multiple employees: sales team + creative marketing manager
  • Manage all mkt channels: web, PPC, SEO, Facebook Ads, Youtube, landing page, CRM integration

State Bicycle Co., Tempe, AZ
Director of Marketing
9/14 – 7/17

  • Devise & execute marketing plan for three brands (State, VeloVie, Essor), set & track KPI’s
  • Reached highest annual revenues in company history in 2015 & 2016

Grand Canyon University, Phoenix, AZ
Digital Content Coordinator
6/11 – 9/14

  • SEO/SEM, keyword research, on-page & off-page optimizations for verticals 
  • Point of contact for all web/content work + email campaigns, per vertical

Southwest Institute of Healing Arts, Tempe, AZ
Marketing Coordinator
6/09 – 6/11

  • Manage all mkt channels:  PPC, affiliate lead generation, web site redesign, email mkt campaigns
  • Enrollees of priority programs rose 28% in 2010 academic year

ABROAD

Kookje English Academy Busan, South Korea
English Instructor
2008 – 2009

EDUCATION

Northern Arizona University Flagstaff, AZ
Bachelor of Science in Business Administration, Marketing
2002 – 2007

HARD SKILLS

Advertising:  Google Ads – – Display – Youtube – Facebook & IG Ads – Reddit Ads
Analytics:  
Google Analytics – Google Trends – Google Search Console – Optimizely
SEO/SEM:  
Keyword research – On-page & Off-page – Mobile – SEM Rush – Moz – Yoast
Social:  
Facebook – IG – Twitter – Youtube – Hootsuite – Sprout – Tweetdeck
Supplemental Mkt:  
Mailchimp – Canva – Hubspot – Pipedrive – Google Tag Manager
Website & Content: 
Copywriting – Blogging – Podcasting – HTML – Ecommerce – Shopify