WORK
Ketamine Wellness Centers, Mesa, AZ
Director of Marketing
7/17 – 12/19
- Devise & execute annual marketing plan, implement KPI’s, expand into new markets, report to board
- Manage 4 employees: inbound/outbound sales team + marketing manager
- Devise & manage all lead generation channels (PPC, SEO, Facebook Ads, Youtube), landing pages, CRM integration
State Bicycle Co., Tempe, AZ
Director of Marketing
9/14 – 7/17
- Devise & execute marketing plan for three brands (State, VeloVie, Essor)
- Manage all marketing channels and ecommerce funnel
- Reached highest annual revenues in company history in 2015, 2016
Grand Canyon University, Phoenix, AZ
Digital Content Coordinator
6/11 – 9/14
- SEO/SEM, keyword research, on-page & off-page optimizations for verticals
- Point of contact for all web/content work + email campaigns, per vertical
Southwest Institute of Healing Arts, Tempe, AZ
Marketing Coordinator
6/09 – 6/11
- Managed paid search, affiliate lead gen, web redesign, email mkt
- Enrollees of priority programs rose 28% in 2010 academic year
ABROAD
Kookje English Academy Busan, South Korea
English Instructor
2008 – 2009
EDUCATION
Northern Arizona University Flagstaff, AZ
Bachelor of Science in Business Administration, Marketing
2002 – 2007
HARD SKILLS
SEO/SEM: Keyword research – On-page – Off-page – Schema Markup – Mobile
Analytics: Google Analytics – Google Trends – Google Search Console – SEM Rush – Optimizely
Advertising: Google Ads (formerly Adwords) – Facebook-Instagram Ads – Reddit Ads – Twitter Ads
Social: Hootsuite – Facebook/IG/Twitter Account Mgt – Sprout – Tweetdeck
Website & Content: Wordpress – Blogging – Podcasting – Youtube Channel Mgt – HTML – Shopify
Supplemental Mkt: Mailchimp – Canva – Hubspot – Pipedrive
