WORK

Ketamine Wellness Centers, Mesa, AZ
Director of Marketing
7/17 – 12/19

  • Devise & execute annual marketing plan, implement KPI’s,  expand into new markets, report to board
  • Manage 4 employees: inbound/outbound sales team + marketing manager
  • Devise & manage all lead generation channels (PPC, SEO, Facebook Ads, Youtube), landing pages, CRM integration

State Bicycle Co., Tempe, AZ
Director of Marketing
9/14 – 7/17

  • Devise & execute marketing plan for three brands (State, VeloVie, Essor)
  • Manage all marketing channels and ecommerce funnel
  • Reached highest annual revenues in company history in 2015, 2016

Grand Canyon University, Phoenix, AZ
Digital Content Coordinator
6/11 – 9/14

  • SEO/SEM, keyword research, on-page & off-page optimizations for verticals
  • Point of contact for all web/content work + email campaigns, per vertical

Southwest Institute of Healing Arts, Tempe, AZ
Marketing Coordinator
6/09 – 6/11

  • Managed paid search, affiliate lead gen, web redesign, email mkt
  • Enrollees of priority programs rose 28% in 2010 academic year

ABROAD

Kookje English Academy Busan, South Korea
English Instructor
2008 – 2009

EDUCATION

Northern Arizona University Flagstaff, AZ
Bachelor of Science in Business Administration, Marketing
2002 – 2007

HARD SKILLS

SEO/SEM:  Keyword research – On-page – Off-page – Schema Markup – Mobile
Analytics:  Google Analytics – Google Trends – Google Search Console – SEM Rush – Optimizely
Advertising:  Google Ads (formerly Adwords) – Facebook-Instagram Ads – Reddit Ads – Twitter Ads
Social:  Hootsuite – Facebook/IG/Twitter Account Mgt – Sprout – Tweetdeck
Website & Content:  Wordpress – Blogging – Podcasting – Youtube Channel Mgt – HTML – Shopify
Supplemental Mkt:  Mailchimp – Canva – Hubspot – Pipedrive